Adding Google Analytics Tracking to your Digital PTO Website
Many of our more advanced PTAs and PTOs are adding Google Analytics tracking to their website so that they can not only see where their visitors are coming from and going to, but also as a sales tool for prospective online advertisers from their community allowing them to ultimately sell advertising on their websites. This quick tutorial explains how to integrate google analytics with your website.
Step 1: Set up Google Analytics
If you do not have a Google Analytics account set up for your PTA/PTO yet, you will need to do that first. Start a Google Analytics Account Here. You can either log in with your google account, or create a new google account. Follow all of the instructions and when you have completed registration, proceed to step two. You do not need to copy the code that google may have given you.
Step 2: Paste your Google Account into your Digital PTO account
Once you have signed up for your google analytics account, you will see your tracking code in the top right corner. It will start with “UA-“. Copy that code. Now head to your Settings Menu and click on GOOGLE ANALYTICS. Paste the tracking code into the field and click SAVE CHANGES. In a day or so you will start to see your analytics data.